1. Study Sources A and C.
Sources A and B have different points of view. Does this make one source more believable than the other? Explain.
2. Study Sources A and B.
Does Source B's agreement with Source A's viewpoint mean that Source A is correct? Explain.
3. Are you surprised by what Source A says about...[Issue]......? Explain.
How would you answer the above questions?
We used the everyday example of a men's colonge to understand what the above questions expect us to do and what are the SBQ skills to be applied.
Issue: Does the use of Davidoff Adventure Cologne make users feel and behave in a more adventurous manner?
Background knowledge
Davidoff Adventure is a Cologne for men. The perfume's tagline is " The thrill of the unknown". According to the company, users of the perfume will experience the following after use, " ...the excitement of going to a distant place you’ve never seen before to grasp a taste for exoticism and feel a rush of emotion you've never felt. With Adventure, you will find your challenge, find your limits, and push beyond them, go your own way, wherever that might take you." Davidoff describes its product as "daring" and "inspired by the world's great wildernesses and raw, masculine emotion".Should we believe what Davidoff perfume company says about its product and the effects it will have on people who use it? Read on to find out.
Source A This is an advertisement by Davidoff men's cologne
Source B Nixon, who recently used Davidoff cologne
Yes, after I used the perfume I certainly felt different. I am now more adventerous, daring and manly.
Source C Vivien's opinion on Davidoff cologne
I do not think Davidoff cologne causes any personality change in anyone. My brother bought a bottle and has been using it. The perfume smells fine and he does smell better of late. Yesterday, he saw a cockroach that day and ran out of the kitchen screaming for me. I had to help him get rid of it and I don't use the perfume myself.
Source D Psychologist , Dr Aw Tia Jing Thomas' opinion on Davidoff
I did some studies with 100 men - getting them to use the perfume and then to ask them to record any changes in their behaviour after 30 days. Majority of the men did not report any change in their personality at all.
Source E Marcus, a Singaporean male
I expected to begin growing a beard quickly once I splashed Davidoff onto my face. I mean I want to look like Ewan McGregor. He's my idol and I have always dreamt of being as macho as him. No, I don't have a licence to ride a motorcycle yet but so what? Anyway, I didn't manage to look rugged. It's all quite disappointing - the bottle of Davidoff cost me almost $60!
How to approach the answering of Q1 to 3. [ Please note that these are NOT the full and complete answers and are merely pointing the direction of how you can answer these questions]
1. Type of SBQ skill: Reliability testing
Cross reference Source A with other sources that agree with it.
Cross reference source C with other sources that agree with it.
The source which has more sources supporting it is more believable.
Clearly more sources support Source C then Source A. Hence, we can say that Source C is more believable.
2. Type of SBQ skill: Reliability testing
Cross reference B with A to see if B supports A, If yes - Source A is more likely to be correct.
BUT cross reference other sources like Source C with A. Since Source C refutes Source A, then Source A is less correct. Compare also Source D with Source A. Since Source D refutes Source A, we can say that overall, more sources refute B. Hence, even if B supports A, we cannot say that Source A is correct.
3. Type of SBQ skill: Reliability testing
Use cross-referencing to state whether you are surprised or not. You would be more surprised if only a few sources support Source A. You would be less surprised if more sources supported Source A.
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